CreativeX - CQS Report
№ 2 | 2021 | adobe indesign, adobe illustrator
The CQS Report provides data-driven social proof examples of how marketers can drive (and demonstrate) ROI when using platform best practices.
The idea behind publishing this report was to show clients and prospects how creative excellence impacts advertising performance.
I spearheaded the design for this project and started by developing the editorial type system, ad hoc illustrations, branding, and eventually creating our first ever robust report that was dubbed as ‘seminal’. It received 550+ downloads and garnered significant attention from the industry.
